Welcome to She's on the Money

Where finance makes sense for everyone – not just the crowds good with coin.

Victoria Devine walking down a Melbourne city street holding balloons with Jess and Georgia

We get it. Money makes the world go round. But, money can also make us: stoked, stressed, anxious, angry, comfortable and a little confused from time to time. What can we say… she’s complicated.

She's On The Money makes all that complexity simple, so you can enjoy the financial fruits of your labour, without furrowing a perfectly-manicured brow. We’re talking: debt-free, financial independence, portfolios and prosperity – regardless of your background or current sitch.

Victoria Devine hugging Jess and smiling

There’s always one in the group

The friend that’s freakishly good with all things finance. Yeah, that’s us. And with a little help, it could be you too. From budgeting to investing, purchasing property and everything in between, we have the strategies, team, tools and skills to pay the literal bills.

Don’t believe us? Just ask our award-winning retired Financial Adviser and prolific podcast community (30 million downloads and counting) or simply peep our best-selling books. Plural. Overcome the overwhelm and join the gang that makes money enjoyable, knowledge profitable and dreams achievable.

"I have shares, know what my superannuation is doing and feel excited about my future. I am now investing my money instead of squirreling it away and not having it work for me."
"As someone with very little financial knowledge, they were able to explain everything to me in terms that I understood, and welcomed any questions I had."
"I listen to the podcast and think it's amazing so wasn't sure what the Hour of Power would be like, but let me tell you now, it was the best thing I've done for myself and my financial future. I feel so much more confident making decisions now."

Victoria Devine with the Zella Money finance team

Financial advice

Our advice? Ask someone who knows.

Know your ‘ish’ when it comes to insurance, financial planning or mortgage broking? Go off, sis. For everyone else, there’s financial advice.

Get paired with an expert proficient in all things finance. From debt-reduction and cash flow to budgeting for and refinancing your investment portfolio, learn how you can level up with award-winning strategies and recommendations.

GET MATCHED WITH A FINANCIAL ADVISOR

FRIENDS IN THE KNOW

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ECourses

School of hard-knocks? Not here.

Fast-track your financial literacy and future wealth with our tailored curriculum for making coin, managing cash flow, and even trading on the stock market.

Explore ecourses

Victoria Devine in Podcast studio with headphones on, sitting behind microphone

The #1 global finance podcast sounds a lot like 500+ episodes and 30 million downloads (and counting).

Equal parts ASMR for your accountant and dirty talk for your debit account, the She’s On The Money podcast is hosted by finance expert and former Financial Adviser Victoria Devine. Honest, relatable and occasionally savage, our no-holds-barred approach to money-talk has helped thousands of people feel more confident about their finances and futures. It’s basically as close as you get to the ‘cha-ching’ sound on repeat.

Money talks. Listen up

Victoria Devine with the SOTM team all smiling in summer dresses

Books

Sometimes, reading pays off..

If you grew up loving those choose-your-own-adventure style books, you’re going to love these. We’ve written best-sellers on taking charge of your finances, building wealth with the power of *investing*, and even a playbook on property. Pick your future and page-turn your way to wealth.

hit the books

Victoria Devine, Jess and Gabbie sitting around a table chatting in She's on the Money office

Who is ‘she’ really?

meet the SOTM TEAM

For one, she’s actually an amazing team of women who are passionate about financial literacy. They are individuals writing their own money stories who wants to provide you with tools, tips and impeccable reccs to reach financial independence on your terms.

She also happens to have great hair, IMO.

Read all about us