Why it pays to invest in your business

Have you got a small biz floating around in your brain?

We often talk about investing in yourself and future-you at SOTM, but one of the things that we don’t always discuss is the importance of investing in the right tools to help you get the job done, especially as a small business owner. 

Of course that doesn’t mean you need to buy a Porsche as your work vehicle and all the newest tech gear in week one of your new venture, but if you’ve been building your business for a while now, allocating some money to invest in quality technology can really help you grow and scale your business. 

The end of financial year as we know is just around the corner. It’s a key time for small business owners as it really gives you the opportunity to take stock of where you’re at and look ahead with a degree of certainty and plan for growth.

Microsoft research has found that more than half (56%) of Australian small businesses have not upgraded their technology hardware since the start of the pandemic in March 2020. This comes as little surprise because last year was financially tough on so many of us and making big upfront investments simply may not have been feasible. 

However, with almost half (45%) of small business leaders claiming to feel nervous and uncertain for the next financial year, now is the time for businesses get up to speed on how they can make the most of this moment in time and how they can use it to set themselves up for future success. Investment pieces small businesses should consider would be things like accounting software, or hardware like desktops, tablets and laptops. 

Updating your tech isn’t just about having a shiny new toy to bring around and make you feel profesh, it’s also a fantastic way to increase your businesses security, improve productivity, and enable yourself and your team with the functionality and flexibility to work the way you need to.

If you need a tech upgrade but aren’t sure where to spend your pennies, then we’d definitely recommend looking at Microsoft’s Surface Laptop 4 which is ideal for work and play, if you get in early enough, you’ll be able to make a deduction at tax time. 

A big thank you to our friends at Microsoft for partnering with us on this blog post